Top benefits of ranking your business in Local Maps
Having a business appear in the local map pack for top keywords in their industry can be incredibly beneficial for any business. The local map pack, also known as the Google Maps 3-pack, is a section of Google search results that displays a map with three local businesses that are relevant to the search query. These businesses are typically listed in order of proximity to the user’s location, but relevance to the search query also plays a role.
One of the main benefits of ranking in the local map pack is increased visibility.
When a business appears in the local map pack, it is more likely to be seen by potential customers. This is because the local map pack is prominently displayed at the top of the search results, making it one of the first things that users see when they conduct a search. Additionally, the local map pack also includes the business’s address, phone number, and website, which can make it easy for potential customers to contact the business or visit their website.
Another benefit of ranking in the local map pack is increased click-through rates (CTR).
When a business appears in the local map pack, it is more likely to be clicked on by users. This is because the local map pack is designed to make it easy for users to find local businesses that are relevant to their search query. Additionally, the local map pack also includes reviews, which can help to build trust and credibility with potential customers.
Ranking in the local map pack can also help to improve a business’s search engine optimization (SEO) efforts. When a business appears in the local map pack, it is more likely to be found by search engines. This is because search engines place a lot of emphasis on local search results, and businesses that appear in the local map pack are more likely to be considered relevant and trustworthy by search engines. Additionally, ranking in the local map pack can also help to improve a business’s visibility in other search results, such as the organic search results.
To rank in the local map pack, a business should start by claiming their business on Google Business Profile and Google Maps.
This will allow the business to manage the information that appears about their company when it appears in Google search results and Google Maps. By claiming their business, the business can ensure that the information listed is accurate and up-to-date, which can help potential customers find the business more easily.
Additionally, a business should optimize their Google Business Profile and Google Maps listing by including relevant keywords, a detailed description of the business, high-quality photos and videos, and accurate contact information. The business should also encourage customers to leave reviews on their Google Business Profile and Google Maps listing, as reviews can help to increase visibility and credibility with potential customers.
Another important factor for ranking in the local map pack is ensuring that the business’s website is optimized for local SEO.
This includes including the business’s name, address, and phone number (NAP) on the website, and ensuring that the website is mobile-friendly and loads quickly. Additionally, the business should also ensure that their website is properly structured and easy to navigate.
Finally, the business should also make sure that they have a consistent presence across all online platforms. This includes creating social media accounts and listing the business on directories such as Yelp, Yellow Pages, and Bing Places for Business. It’s important to make sure that the business’s NAP information is consistent across all online platforms to avoid confusion for customers and search engines.
In conclusion, ranking in the local map pack for top keywords in their industry is a valuable goal for any business. It helps to increase visibility and click-through rates, improves the business’s search engine optimization, and can help to increase revenue.