Embracing Digital Dominance: The Imperative of Website Ownership for Businesses In the digital age, the permanence of the internet is undeniable. This reality underscores the critical importance of a business owning its website. Amidst a sea of competitors, not having...
What is the main photograph in an advertisement called? The main photograph in an advertisement is often referred to as the “hero image”. This term comes from web design and marketing where the hero image is a large, prominent banner or image that is...
Collecting a client’s information. Having a digital footprint for your business is key. However managing all the needed files, logins, passwords, emails and accounts can be overwhelming. One of the biggest hurdles and time consuming details we run into at...
What did we do before amazing technology like drones? Before drones, capturing aerial photography was no easy task. Over a decade ago, one of our real estate developer clients purchased a marketing package. This package included multiple pages in a real estate...
Once you’ve determined the best position for your brand, the next step is figuring out how you’re going to occupy that position in the minds of your target audience. Hence the “next big marketing idea”. You’ll need a strong message that ties you to your...
Now that you’ve given your company a good SWOT, it’s time to work on market positioning. Market Positioning is a term that came in vogue back in the 1970s, thanks to a couple of marketing guys (Al Ries and Jack Trout) and their book, Positioning, the Battle for Your...
