Marketing your business with drone photography

What did we do before amazing technology like drones? Before drones, capturing aerial photography was no easy task. Over a decade ago, one of our real estate developer clients purchased a marketing package. This package included multiple pages in a real estate...

What’s the Big Marketing Idea?

Once you’ve determined the best position for your brand, the next step is figuring out how you’re going to occupy that position in the minds of your target audience. Hence the “next big marketing idea”. You’ll need a strong message that ties you to your...

What’s Your Market Position?

Now that you’ve given your company a good SWOT, it’s time to work on market positioning. Market Positioning is a term that came in vogue back in the 1970s, thanks to a couple of marketing guys (Al Ries and Jack Trout) and their book, Positioning, the Battle for Your...

Give Your Company a Good SWOT

What is a SWOT (Strength, Weaknesses, Opportunities, Threats)? If you’re at all interested in marketing, you’ll want to know what a SWOT marketing analysis is. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it’s something business owners should...