What is the main photograph in an advertisement called? The main photograph in an advertisement is often referred to as the “hero image”. This term comes from web design and marketing where the hero image is a large, prominent banner or image that is...
Our Logo Design Process Every person that designs logos has a different approach to the process, but there are certain steps that most professionals in the field agree upon. Today, we will go over the logo design process, step-by-step. One mistake that many people...
With the right logo, you can say everything you need to without actually writing a single word. A logo can convey feelings such as trust, excellence, honor, integrity, and pride. It can even demonstrate the company’s values through its good graphical...
With 27 years of experience we have worked with many clients and have found that by implementing a design process we can make the best use of your time while ensuring efficiency of billing time. Our process can be summated in four steps. Step 1 – Concept...
