HIGHSTREET ADVERTISING BLOGYour source for information on marketing, branding, advertising, SEO, Google AdWords and more!
Once you’ve determined the best position for your brand, the next step is figuring out how you’re going to occupy that position in the minds of your target audience. Hence the "next big marketing idea". You’ll need a strong message that ties you to your position in...read more
Now that you’ve given your company a good SWOT, it’s time to work on market positioning. Market Positioning is a term that came in vogue back in the 1970s, thanks to a couple of marketing guys (Al Ries and Jack Trout) and their book, Positioning, the Battle for Your...read more
What is a SWOT (Strength, Weaknesses, Opportunities, Threats)? If you’re at all interested in marketing, you’ll want to know what a SWOT marketing analysis is. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it’s something business owners should...read more
With 27 years of experience we have worked with many clients and have found that by implementing a design process we can make the best use of your time while ensuring efficiency of billing time. Our process can be summated in four steps. Step 1 - Concept Development...read more