CUSTOM Website Design

Highstreet specializes in WordPress and selected platforms.

Hard At Work For You Your professional website will be built through a custom design process

STEP 1

  • Set up Timeline, Milestones & Goals
  • Research local and regional competition
  • Determine specific branding, template/theme needs, style, etc.
  • Plan ahead to match your website with Google

Planning

Phase 1

STEP 2

(Based on your branding, previous site or template of choice and requirements)

  • Foundational structure, main layout & design, and all pages needed (quantity of pages is made following your contract).
  • Develop core page branding and design
  • Home page modules
  • Templates for standard page elements (layout, headers, paragraphs, images, videos, links, etc.)

Staging Site

PHASE 1

STEP 3

(Content is cruical for the development and completion of your website )

  • Content is the most important part of the development 
  • Your help will be needed to get original and fresh content 
  • About your business – Mission/Vision Statement, Expertise, Company Policy, etc. 
  • Description and Services offered 
  • About the founders – Their background

    Content

    PHASE 2

    STEP 4

    (Mobile browsing accounts for up to 60% of website traffic)

    • Make your custom site accessible across every mobile device
    • Review layout & content and determine changes for mobile
    • Adjust or improve content and interface as needed for better user-mobile performance and experience
    • Search engine optimization gain

    Mobile Responsiveness

    PHASE 2

    STEP 5

    (Set up the foundation for being found, searched and gain higher traffic from Google)

    • Research or Match keywords according to your bussiness
    • Organic traffic
    • Organic Lead opportunities
    • Optimize page titles, meta descriptions, images and on-page content.
    • Optimized Speed Load

    Foundational SEO

    Phase 3

    STEP 6

    • Quality assurance check and approval before going live
    • Transfer|point DNS records from staging to production server
    • Setup and install SSL certification
    • Place Google Analytics Code for Behavior Tracking (if applicable)

    Test|Launch|Review

    PHASE 3
    • Scheduled training session
    • Basic website management
    • Access and Review of dashboard and functions of the site
    • Understanding Google analytics, etc.

    Basic Training

    FINAL PHASE
    • Connect your Custom Website and foundational SEO to your Google Listing or Maps
    • Sign up for any of our SEO|Google packages
    • Let us put you on the map – be found and grow your business through Google Maps and Google My Business

    Google Business + Maps (optional)

    AFTER LAUNCH

    Ideas At Work Highstreet focuses on three major areas to make your business’ site solid

    1st Focus
    2nd Focus
    3rd Focus

    1st Focus

    Create a digital foundation to increase and enhance online presence and credibility.

    2nd Focus

    Develop an interface that is easy to navigate and has all the important information that prospective clients would need.

    3rd Focus

    Optimize the website for search engine rankings and mobile viewing.

    Hard At Work For You Check our Featured Custom Websites

    Creative website ideas come from Highstreet because we are creative and able to make awesome content.  Call us for a free consultation today.