Branding. Itís all the rage and buzz these days in advertising, but Highstreet Advertising has been a proponent of branding since we first opened shop in 1981. So what is it? Think of the cattle owners and how they use branding irons with unique symbols to identify their stock and make sure that everyone recognized that this livestock belongs to them.

Branding is the same today in advertising and marketing. Itís the look and feel of a company; the name, the logo, the layout and design that is unique to that business so when people see it, they know who it is, just by the brand. And that brand correctly represents the image they are trying to portray. Highstreet Advertising can help you develop that special brand for your company as we have for many others.

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