Podcasts are a great way to share information, keep up-to-date on new and exciting things, and are a valuable resource. Highstreet Advertising wants to help you be successful in your business ventures. Check out our podcasts below. Click on the "RSS Available" button on the right to subscribe. You can also find us on itunes.


Cell Phones
Information about the modern uses of cell phones in advertising -
A great example of alternative media. Click here to listen.
Direct Mail
Information about the uses, benefits, and disadvantages of using direct mail to reach customers. Click here to listen.
Product Placement
A discussion of product placement in movies and television shows. Also, explores the history of product placement over the past 80 years including the most recent development of advertising in video games. Click here to listen.
How to find your target audience through Niche Marketing - part 1
This is part one of a seminar given to a local chamber of Commerce. Part 1 goes over demographics, psychographics, and geodemographics. Also talks about primary, secondary, and tertiary audiences. Click here to listen.
How to find your target audience through Niche Marketing - part 2

Part 2 discusses research and how to read index numbers. It also goes over the advantages of traditional media and non-traditional media. Click here to listen.

How to find your target audience through Niche Marketing - part 3
This is part three of a seminar given to a local chamber of Commerce. Part 3 continues the discussion of the advantages and disadvantages of traditional media and non-traditional media. Click here to listen.
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